Chocolate †a Health Food ? Essay

Is that heart – shaped box of chocolates bad for your heart,or could it do some good? Chocolate tastes so good, it just has to be sinful, right? Well, it may not be as bad as you think. In fact, believe it or not, chocolate could offer some health benefits. Nutrition experts at Ut Southwestern Medical Center at Dallas say that the cocoa bean, the primary ingredient in chocolate, is a good source of anti-oxidants, those beneficial compounds that help reduce the risk for cancer and heart disease. In that respect, chocolate is similar to red wine, grapes, tea, onions and apples. When it comes to the way chocolate affects your heart, the news is mixed. Studies have shown that the primary fat in chocolate has a neutral effect on total cholesterol levels and levels of LDL, the bad cholesterol. In other studies, chololate appears to increase triglyceride levels and decrease levels of HDL, the beneficial cholesterol. Remember that the good properties of chocolate are based on cocoa alone. Things change when it’s processed to turn it into candy. That’s when milk and sugar are added, increasing the fat and cholesterol content and diluting the antioxidant levels. Dark chocolate is lower in calories and higher in antioxidants than milk chocolate is. So what’s the bottom line? Should you indulge a little? Sure, says Lona Sandon, a UT Southwestern nutrition expert and registered dietitian. Even if there may or may not be health benefits, a little chocolate every so often may makeyou feel good. Just remember to eat it in moderation.

Telehealth Technology Essay

Any nurse who has spoken to a patient over the phone has practiced telehealth nursing. Telehealth is defined as â€Å"the usage of engineering to present wellness attention. wellness information or wellness instruction at a distance† ( â€Å"What Is Telehealth? . † n. d. . parity. 1 ) . Although the usage of engineering alterations how nursing attention is delivered and may necessitate competences related to its usage to present nursing attention. the nursing procedure and range of pattern does non differ with telehealth nursing. Nurses engaged in telehealth nursing pattern continue to measure. program. intervene. and measure the results of nursing attention. but they do so utilizing engineering. In an environment of limited figure of nurses. engineering can assist run into the demand to supply nursing attention and increase the efficiency of those nurses. When a patient leaves the infirmary. the patient is responsible for his or her ain wellness attention at place. Tel ehealth services can do it more efficient to pull off on-going attention and better patient safety. Telehealth nursing is used when there is a demand to present nursing attention remotely and better efficiency and entree to healthcare. Telehealth offers healthcare suppliers with an chance to function people who are in hapless wellness. live in distant countries and do non hold equal entree to wellness attention. One of the major benefits of telehealth is that it promotes safety in health care. Patients are being discharged from the infirmary earlier than of all time before. with legion medicines and frequently missing the cognition they need to care for their status adequately. Telehealth allows these patients to return place. which saves money. but allows them to be supported by a professional until they are good or are pull offing their status with assurance. Telehealth provides a safety cyberspace for patients who may be fighting with pull offing their status at place. forestalling complications that could ensue in being hospitalized once more. There is a demand for criterions and guidelines to back up telehealth nursing pattern and to cut down liability hazard for nurses. Practice criterions and guidelines are evidence-based. and many people are involved in the development and distribution of nursing telehealth pattern criterions. Input signal from a broad array of experts is solicited in developing the criterions and guidelines. in order to guarantee equal consideration of technological. medical. nursing. legal. and ethical issues. ( Hutcherson. 2001 ) To guarantee safe and high quality telehealth nursing pattern. proficient demands for privateness and security of personal wellness informations should adhere to local and national Torahs regulating the storage and transmittal of personal wellness information. The hereafter of telehealth is assuring. but it may non work for turn toing the chronic attention load of every patient. Telehealth is a agency of heightening an organization’s ability to supply quality attention in patients’ places and detain the demand for expensive infirmary admittances or traditional nursing place attention. Besides cost nest eggs and bridging healthcare entree barriers in rural countries. telehealth provides the chance to derive important medical penetrations by analysing uninterrupted wellness informations for a patient collected through distant monitoring. combined with other informations beginnings. Telehealth services extend the accomplishments and cognition that nurses use every twenty-four hours. It is besides one of the most promising and practical solutions. available non merely to turn to an inevitable nursing crisis. but besides to convey modern twenty-four hours healthcare to more people and salvage more lives. MentionsHutcherson. MS. RN. C. M. ( 2001 ) . Legal considerations for nurses practising in a telehealth scene. Retrieved from hypertext transfer protocol: //www. nursingworld. org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Volume62001/No3Sept01/LegalConsiderations. html What is telehealth? ( n. d. ) . Retrieved from hypertext transfer protocol: //www. hrsa. gov/healthit/toolbox/RuralHealthITtoolbox/Telehealth/whatistelehealth. hypertext markup language

An In Depth Interview Psychology Essay

An In Depth Interview Psychology Essay What is research. When asked, most people would answer questionnaires or surveys. These kinds of research people more familiar with are quantitative research. However, in this article, the main focus is on qualitative research, which is widely used in academic and professional areas (Holliday, 2002). So, what is quantitative research? Mason (2002:1) believes that: â€Å"Through qualitative research we can explore a wide array of dimensions of the social world, including the texture and weave of everyday life, the understanding, experiences and imagining of our research participants, the ways that social processes, institutions, discourses or relationship work, and the significance of the meaning that they generate.† Therefore, from this perspective, it could be derived that for qualitative research, pure statistic and numerical data are not sufficient. It needs more description evidence to discover the subjective qualities that govern human behaviours (Holliday, 2002). The so called ‘thick description’, which could be collected through interview, observation or other methods, is the basis for qualitative researchers to understand and explore the social world(Draper, 2004). Due to the complexity of modern society, there are many problems emerged when conducting qualitative researches, for instance, the ethical dilemmas. In order to get a more critical view of qualitative research, the distinction between qualitative research and quantitative research will be highlighted first. Then two typical qualitative research methods, in-depth interview and participate observation, will be critically examined. Followed by that, three examples will be used to further illustrate the challenges of qualitative research. In the end, a conclusion regarding the merits and demerits of qualitative research will be drawn. Two paradigms Primarily, the philosophical basis for qualitative research and quantitative research are different. Both Holliday (2002) and Dra per (2004) state that quantitative research believes that by using right quantitative measurements people could reveal objective facts, while qualitative research rooted in interpretive tradition, which focus on exploring the underlying meanings of social phenomena. As a result, qualitative and quantitative research differ in their analytical process, research design, methods of collecting data and the approach to analyse and interpret data(Draper, 2004). Rather than by using a deductive process, qualitative research prefers inductive procedure (Gephart, 2004). Therefore, qualitative research provides extra opportunities for researchers to discover insight views and get new understandings of social phenomena (Willig, 2008). Also, Gephart (2004) states that the ‘thick description’ provided by qualitative research enriches the basis for understanding the social world. However, qualitative research also has its own limitations. As Willig (2008) points out that qualitative research do not ensure certainty, the objectivity of researcher is not realistic and the results are not predictive, since qualitative studies always carry out with small sample size but in depth. Moreover, similar qualitative studies due to the different use of methods are impossible to compare or integrate (Willig, 2008). As a consequence, Draper (2004) suggests, although qualitative and quantitative researches are different from their ontological foundation, they could complement each other. In addition, recent studies (Bryman, 2006; Kinn and Curzio, 2005; Sherman and Strang, 2004) show that there is a growth trend of combining these two methods together, in spite of the continuation of debate about integrating qualitative and quantitative methods. After examining the merits and demerits of qualitative research, it is the time to discuss the two dominant methods used in qualitative research, in-depth interview and participant observation.

4th 5th 6th amendment criminal rights Research Paper

4th 5th 6th amendment criminal rights - Research Paper Example Even though these amendments were introduced by James Madison in 1789 to the First United States Congress, it came into exist with effect only 1791 onwards only. Earlier majority of the states hesitated to accept these amendments which caused the delay. But three fourths of the states accepted it in 1791 and bill of rights became the part of US constitution from then onwards. Even though James Madison was the architect of these amendments, the contributions from other prominent personalities like Thomas Jefferson helped Madison immensely in attaching these amendments to the US constitution These ten amendments or Bill of rights protects basic rights of American citizens in many ways. It ensures free speech, free press, free assembly and association etc. It prohibits federal government from infringing into the human right issues such as liberty, equality and freedom of expression. It also prevented the Congress from making any controversial law which may affect the religious freedom enjoyed by the American people. It also ensures speedy and impartial trial and court procedures in public offense cases. In a true democratic state, the public should hold the power instead of the government and Bill of rights was an attempt to give more power to the public which earlier enjoyed by the governments. This paper briefly analyses only the fourth, fifth and sixth amendments The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized2. The Fourth Amendment to the United States Constitution protects the public against illegal or unreasonable searches and seizures. Earlier, law enforcement agencies misused their power in many ways to take revenge upon their

PRINCE2 (Project IN Controlled Environment) Essay

PRINCE2 (Project IN Controlled Environment) - Essay Example These themes of the PRINCE2 explain the significant project management aspects which need to be managed and handled during the execution of the project lifecycle (Weese, 2010). One of the other important project management standards is a Project Management Institute (PMI) that offers multiple certifications related to project management include: Project Management Professionals (PMP), Program Management Professional (PgMP) etc. (PMI, 2013). This document presents a comparison of the Plan PRINCE2 theme with other standards of the project management having relevant (particularly Planning) principals and techniques. In the last section of the document provides an analysis of the advantages and disadvantages of using PRINCE2 theme in comparison to the other project management standards. In PRINCE2 a plan is not just about the cost management, schedule management and resources management, however, plans are set of documents explaining what to be achieved, how to be achieved and when to be achieved by whom the goals of a project. The PRINCE2 utilizes product planning technique for creating diverse types of plans. The product-based planning is used by the PRINCE2 which is one of the most powerful techniques for project managers to manage a project. The PRINCE2 recommends and uses different levels of the plan involve diverse human resources for managing the project successfully. These plans include: the project plan, stage plan(s) and team plan(s). As the PRINCE2 utilizes product-based planning having seven steps for creating or developing plans include: the design the plan, define and analyse the products, identify activities and dependencies, prepare estimates, prepare schedules and document the plan. In parallel to these steps the PRINCE2 always recommends reviewing the steps (for developing the plans) in order to identify the risks in the product, activities, estimates and schedule. The following diagram shows the steps involved in developing the plans (Hinde, 2012 ). Figure 1. The PRINCE2 Approach to Plans The Product-Based technique describes the Project Product Description, Product Breakdown Structure, and Product Flow Diagram. The Project Product Description entitles the products to be developed in the project including the customer requirements having quality expectations as well as the project acceptance criteria. The Product Flow Diagram shows the association between the products to be developed in the project. The Product Breakdown Structure categorises the diverse types of the products to be developed in the project. The Product Breakdown Structure (PBS) is specifically used in PRINCE2 project management standard PRINCE2 and it is a graphical representation tool used to define the clear and precise deliverables or outcomes of a project. In PBS, the whole project has to be a breakdown in a tree structure to define the products and the tasks that are required to develop a product. It is pertinent to mention here that the term ‘pro duct’ can be an intermediate document, requirement specification document, user accepting testing documentation and so on. The PBS starts with a representation of the top level products of the project, sub-deliverables along with their components required to achieve the product and sub-divided into smaller project units. The PBS is specifically used for large projects having a huge number of products or project deliverables so that any deliverable of the project could not be ignored along with the activities required to achieve the deliverable (Trainer, 2010). By utilizing the Product-Based technique, the PRINCE2 develops three levels of plans include: th

Case Study Example | Topics and Well Written Essays - 1500 words - 6

Case Study Example elementary school, I have analyzed that it is essential to develop innovative facilities for the students to enhance the portfolio and demand in the market among others. Along with this, it might be also worth trying to introduce varied types of extra-curricular activities such as lab and library facilities, an Accelerated Reader Program to develop the joy of reading among students and character education classroom programs to enhance the inner skills and talents of the students. Only then, the dominance of the school may be maintained in such a competitive market scenario as compared to others. Along with this, the profit margin and sales might be enhanced resulting in amplification of the brand equity in the market. Side by side, the market value and reputation of the organization might also be enhanced among other rivals in the market (Sadler, 2003). Only then the mission statement of the Maryland elementary school of becoming the top player in this sector might get fulfilled as compared to others in the market. Side by side, its range of students might also get enhanced day by day very rapidly. Trait theory: It is an approach describing the personalities of human beings. It is essential, because on the basis of his or her personality traits, I might approach the person for further discussion regarding the prospects of the goals in this competitive scenario. For example, this theory might also prove effective in understanding the personality traits of the senior managers and the administrators enrolled below me for the fulfillment of this task. Thus, it may be stated that trait theory of leadership is extremely essential for any leader or members of any organization or group. So, it is extremely essential for the leaders to attain a definite type of skills and traits to accomplish the objectives or goals (Sadler, 2003). Transformational leadership theory: This theory always tries to reject the personal interest and motivate the peers and employees to work for

Dorothea Lange Research Paper Example | Topics and Well Written Essays - 250 words

Dorothea Lange - Research Paper Example n, a face marked with wrinkles and a distant gaze seemingly full of worries; to the right and left are her children leaning against her shoulders while a baby sleeping on her lap, seemed to portray vulnerable people seeking protection amidst struggle and hopelessness. This highly concentrated, tightly composed image has been one of the most famous and most frequently published photograph of the FSA project and made Lange an eminent documentary photographer of her time (â€Å"Dorothea Lange†). Her work poignantly captured the depths of the Great Depression era by asserting the challenges of rural poverty through photographs and doing reports on the plights of poor farmers and migrant workers. Being a social realism photographer of the early 20th century, Lange once reflected â€Å"No country has ever closely scrutinized itself visually...I know what we could make of it if people only thought we could dare to look at ourselves† (qtd. in

Brevrage industry Essay Example | Topics and Well Written Essays - 500 words

Brevrage industry - Essay Example It is the largest ever platform for the companies to spearhead and implement responsible corporate policies and practices. The beverage industry too needs to manage and govern their businesses across the world without diverting their focus from important CSR issues as they are likely to play a decisive role in the growth of their businesses. Currently, no industry or the companies can ever ignore environmental factors while formulating their business strategies. All beverage industries consume huge water in their processes and its judicious use is of paramount importance to sustain future operations and as an effective sustainability strategy. Water resources must be preserved and for that integrated waste water recycling initiative is a fundamental necessity. Another important area for environmental preservation is energy conservation and its management. There is a need to reduce carbon footprint by reengineering manufacturing, distribution, packaging operations within beverage industry. Beverage industry consumes enormous amount of packaging material causing enormous pressure on environment. Fresh use of packaging material needs to be reduced through recycling in line with food safety principles. The beverage industry must incorporate environment friendly and sustainable infrastructure for their future growth as an im portant objective to fulfillment of the CSR. Respect for human rights is significantly important while implementing CSR. Workplaces need to be transparent, safe, spearheading inclusive growth for all employees. Employees must be provided with freedom of association and the principle of collective bargaining must be followed. Any child or forced labor should be done away with. Discrimination on the basis of gender, ethnicity, creed or caste should be discarded in its entirety within the company. Trained and empowered workforce can play a significant role in the company’s growth

Ethical Issues of British Petroleum Oil Spill Term Paper

Ethical Issues of British Petroleum Oil Spill - Term Paper Example Its Exploration and Production’s activities falls under three key areas. The first is upstream activities which include oil and natural gas exploration, field development and production. The second is Midstream activities which include pipeline, transportation and processing activities related to its upstream activities (BP PLC (BP), 2011). The third is marketing and trading activities which include the marketing and trading of natural gas, including liquefied natural gas (LNG), together with power and natural gas liquids (NGLs) (BP PLC (BP), 2011). Refining and Marketing activities include the supply and trading, refining, manufacturing, marketing and transportation of crude oil, petroleum and petrochemicals products (BPPLCBP), 2011). History The history of the company starts in 1908 when oil found in a rugged part of Persia after a long and difficult search. It was Mr D’Arcy who financed the oil exploration. Mr Reynolds was the explorer. The discovery was due to the p atience of Reynolds. By the early morning of 26 May 1908, the drill reached 1,180 feet and a fountain of oil spewed out into the dawn sky ( BP at a Glance, 2010). Within one year, the Anglo-Persian Oil Company, which would one day become BP, was in business ( BP at a Glance, 2010). ... After the war, the nationalists throughout the Middle East angrily questioned Western companies’ right to profit from Middle Eastern resources ( BP at a Glance, 2010). Anti-British sentiment also increased. The agreement between the former Shah of Persia and William D’Arcy expired in 1954, and the director board changed the company’s name to The British Petroleum Company ( BP at a Glance, 2010). Later unexpected changes took place in the Middle East. Ghaddafi and other Middle Eastern countries declared that they will nationalise energy companies in ten years. So, by 1983, BP’s oil supply from Middle East was reduced from 80% to meagre 10%. Fortunately BP had discovered major oil fields in other parts of the world, including Prudhoe Bay in Alaska and the Forties field off the coast of Scotland ( BP at a Glance, 2010). In 1987 BP bought Standard Oil of Ohio (Sohio) incorporating it into a new national business, BP America. That same year the British governme nt sold the last of the shares it held in BP ( BP at a Glance, 2010). With major, long-term projects in Russia, the Gulf of Mexico, North America, Azerbaijan, Indonesia and elsewhere, BP had a lot of oil and gas (BP at a Glance, 2010). Mission The mission of BP is to help the world meet the growing demand for heat, light and transportation. This is achieved by finding efficient and cleaner ways to produce energy that’s affordable and safe. To meet that goal, BP is progressive, responsible, innovative and performance driven (Our culture and values , 2011) Ethics Background The BP has a code of conduct. The company says that it is part of the ethics program and is supported by the directors and senior

Comparing Ethiopia to Other Countries Essay Example | Topics and Well Written Essays - 750 words

Comparing Ethiopia to Other Countries - Essay Example â€Å"According to the neo classical growth theory, output growth results from one or more of three factors: increases in labor quantity and quality, increases in capital, and improvements in technology† (Todaro & Smith, 2003 p 164). Thus, the concept of neoclassical growth theory states that growth of an economy stops when the technological change ends. A technological change leads to an increase in saving and investment and there by increases the real GDP per capita. In the context of Ethiopia the theory of neoclassical growth theory has relevance in the respect of underdevelopment. The lack technology has pulled back Ethiopian economy from attaining development. In other words technological backwardness has contributed to the lesser growth of Ethiopia. This is clear from the GDP ratios of the country. Ethiopia’s GDP remained at â€Å"$1000 in 2010† (Human Development Report 2009: M Economy and Inequality, 2009). The Human Development Index indicates that the H DI of Ethiopia were just 0.328 in 2010. In HDI ranking Ethiopia had171st rank† (Human Development Report 2009: M Economy and Inequality, 2009). ... This will increase income, savings and investments, which, in turn, can lead to economic development. â€Å"The role of Lewis theory in Ethiopia is also showing a negative trend. The relevance of the theory in a country is highlighted when there occur a shift in the employment rate from agriculture to industry sector. The data regarding the employment in agriculture and industry of Ethiopia shows that the role of the Lewis theory in the development of a country is more relevant. The employment rate of Ethiopia in the agriculture sector during 2009 was 85% while that of industry was just 5%† (Intelligence Throughout History: Birth of Overhead Reconnaissance, 1861). The Big Push Theory: The Big Push Theory by Paul N. Rosenstein Rodan calls for a big investment from the government’s side, for attaining economic growth in an underdeveloped country. â€Å"The Big Push is a model of how the presence of market failures can lead to a need for a concerted economy wide and proba bly public policy- led effort to get the long process of economic development underway, or to accelerate it† (Todaro & Smith, 2003 p 162). A big investment by the government encourages more growth in that sector, which ultimately leads to the development of that particular sector and, therefore, attracts more investment by individuals and firms. The relevance of big push theory in Ethiopia is seen from the aid given by the government and the UN in various situations including the natural calamities. This big push has helped the Ethiopian economy in improving their HDI rank during past years. Market friendly approach: Market friendly approach was first put forward by World Bank, which gave a much

‘The Bloody Chamber, the characters and elements of gothic Essay Example for Free

‘The Bloody Chamber, the characters and elements of gothic Essay The genre of gothic literature contains both elements of horror and romance, with an innocent female, a powerful male (usually the quintessential villain), as well as themes to do with the supernatural as key features included in the novel. In this chapter, elements of the gothic begin in the very title of the book: the ‘bloody’ in ‘The Bloody Chamber’ associates the idea of death and gore, a more horrific element of the gothic genre; the ‘Chamber’ itself now sounds more claustrophobic and similar to a torture chamber, due to the link to blood. However, blood can be interpreted in different ways throughout the extract, even in a romantic way in this example: ‘the wedding dress†¦wrapped up in†¦red ribbon’. Juxtaposing the red of the ribbon with the white of the dress (which symbolises innocence) could represent the staining of virgin blood on a pure dress, or scarring of one’s purity with blood, to represent taking somebody’s identity with them – the person who took her virginity is the one she’ll belong to for the rest of her life. Not only is there a presence of a pure and desirable female (‘the wedding dress he’d bought me’ – hinting at the fact he wants her and he shall buy her this wedding dress and her mother a dress so as to encourage her to marry him), who is dominated by a male (he bought her the dress, instead of letting her choose the design†¦a controlling character), but the fact there is a transition from everyday life to something bigger is also a major element of the gothic genre. Transition at the very beginning of the novel is also illustrated in another gothic novel Dracula (when Harker is travelling to Transsylvania to Count Dracula’s castle). The female character is travelling from her home, ‘the narrow bedroom (she) had left behind forever’ into ‘the unguessable country of marriage’. This brings forward a sense of excitement and uncertainty as to whether marriage will live up to her expectations or worsen her intentions of getting away from poverty – whether it will make her happier. The narrator of the chapter, clearly a female, seems to have a mixture of characteristics, making it difficult to read her true personality. From the beginning of the chapter, she seems a rather passionate but at the same time innocent figure: ‘my burning cheeks pressed against the impeccable linen of the pillow†¦Ã¢â‚¬â„¢. The burning of her cheeks suggests a fast flow of blood, blood now being represented in a different way – for passion and excitement. The impeccable pillow brings forward an image of a white crispy pillow, untouched beforehand, just like a virgin. The two opposites placed together, one on top of the other, juxtaposes passion and innocence which could be interpreted in several ways: both the groom and bride juxtaposed together to form opposites, or the narrator’s character, confusing the audience on purpose. This point makes the narrator unreliable, as we do not particularly understand her real character at this point in the book. And I remember’ – the fact she is using her memory as a point of narration, instead of the present day actions makes her even more unreliable as we cannot trust what she may and may not remember. A journal or another character could have made her story more reliable otherwise. An unreliable narrator is a huge element of gothic literature, and the fact that the female character is the unreliable narrator so far, breaks the boundaries of gothic literature (as only male v illains were described as such before). However the male character in the chapter remains unreliable to the reader. He seems mysterious, and not described in major detail – the only details collated by the reader are the fact he is fairly rich (bought her the wedding dress, as well as a luxurious dress for her mother), rather controlling over his future bride ( the girl abandoned her items in her room – perhaps because he wouldn’t let her bring her possessions with her). The lack of description set by the narrator only leaves the reader to guess to his personality, but it also shows that the girl isn’t particularly excited by her groom, perhaps preferring not to mention or think about him as it may discomfort her. Her mother seems like a matured character, one who developed from the girl who sacrificed her rich background and family for love, but after losing him, fought her way for her and her daughters’ survival. Having seen this change in her, her daughter must have looked up to her – which is where her sensible side comes from (‘I know I want to marry him’ – having to marry the man). This woman doesn’t seem to fit in any context in gothic, apart from when the groom gives her identity in the gothic genre; by gifting her a black dress, which to me symbolises decay and the overlooked, he is showing the girl the person she will one day turn into, therefore degrading the females in that family into white and black, differentiating their characters but also showing the link between them – what the black once was, and what the white shall one day turn into. The male characters described in the chapter – the father and the groom – both seem honourable, either due to civil service or the amount of money they are worth, and are most certainly recognised for it. This is shown by the fathers’ medals of honour and the groom’s availability in having a ‘treasure wife’ or a woman of his choice, who marries him for his money’s worth. Without his money, he wouldn’t particularly have his bride. However, although the women in the chapter do seem honourable in their own way, such as the mother surviving the hardships of poor life without a husband and the daughter making a courageous decision in marrying someone she isn’t in love with for economic purpose (and both trying to overcome a loved man’s death in hard times) – they are not entirely recognised for it. Instead, the young lady could be passed off as rather naive, due to the ecstasy (or exaggeration) of her descriptions, and the woman as having no purpose other than mourn her husband’s death and her daughter’s departure. There is already a difference in the male-female importance and stereotype ratio, making the author already (either purposefully or accidentally) sexist in their work†¦this being another key element of gothic literature. However this could also be counter argued by stating that neither of the characters on the page are named, therefore are still all equals. In conclusion, the opening chapter introduces the characters to a good level of understanding for the audience and throws essential elements of gothic literature (exaggeration, juxtaposing, and sexism, symbolism) to set the mood.

Trials and Tribulation Essay Example for Free

Trials and Tribulation Essay Wisdom is something that you gain with age, something that you gain with maturity, but that’s not always the case, as we noticed with King Lear and Morrie Schwartz. Both from different worlds, Lear and Morrie both acquire knowledge differently, but at the same time, acquire it similarly. Lear was an attention seeking king who wanted everyone to love him and show it and neglected him family, whereas Morrie was the opposite and cared about family and love. Morrie didn’t like the way society was heading, and thought that the world was being brainwashed, whereas King Lear cared about society, especially because he was head of the hierarchy being the king. Lear was afraid of death and wanted to live the life of a king forever, comparative to Morrie who welcomed death with open arms and thought of death as natural. They may seem as complete opposites, they underwent their trials and tribulations differently but came out of it with the same knowledge and wisdom but they realized it at a later age, when it seemed too late. King Lear was afraid of death and intended to end his life as a king, whereas Schwartz accepted death and was happy that his life was coming to a close. Morrie was quoted as saying Oh yes, you strip away all that stuff and you focus on the essentials. When you realize you are going to die, you see everything much differentlyLearn how to die, and you learn how to live† (Tuesdays with Morrie page 83). What Morrie is saying is that since he knows he’s going to die soon, he can enjoy life more and be more peaceful, he also enjoys being able to have a lot of time to say goodbye, rather than dying tragically or all too suddenly. At the start, Lear was afraid but after going through so much and acquiring a lot of wisdom and knowledge he finally decides to accept death. Let me wipe it first, it smells of mortality. (Act 4, Scene 6 125-126). This quote exemplifies his new thought process of death as Gloucester attempts to kiss Lear’s hand. At the end both Lear and Schwartz acquire wisdom and knowledge through death, even though Lear was reluctant to die at the beginning. Morrie was a very opinionated gentleman about life itself, especially about society. He always stated that society was being brainwashed, as we see in this quote Do you know how they brainwash people? They repeat something over and over again. And thats what we do in this country. Owning things is good. More money is good. More  property is good. More commercialism is goodWe repeat it-and have it repeated to us-over and over until nobody bothers to even think other wise (Tuesdays with Morrie page 124).† Throughout the book, Morrie always had an issue with society saying that it was filled with propaganda about things that don’t matter like money or houses or jobs. Rather, he’d wish the world was more filled with love and friendship. On the other end of the spectrum we have King Lear, where he only cared for himself and no one else . He was a very selfish man, top of the hierarchy and did everything possible to stay on top. The things he did as a king was sometimes mind blowing as he once asked that All I ask is that you provide me with a hundred knights for my own entourage. Ill keep only the title of king(Act 1, Scene 2- 136-138).† This quote shows how little he cares about his kingdom, as even with a war impending from France, he takes 100 knights for himself just to show off his status. Only near the end of his life did he realize how terribly he treated not only his family, but society itself and wishes that he were a better king. Once again near the end of their lives do they acquire wisdom and knowledge, but this time through society and how it plays out. King Lear once again had to go through hardship to find knowledge whereas Schwartz already knew and spoke about this topic openly throughout his later years. Morrie Schwartz thought very highly of love to a point where he’d rather die than live a life without love. â€Å"If you dont have the support and love and caring and concern that you get from a family, you dont have much at all. Love is so supremely important. As our great poet Auden said Love each other or perish(page 91)† Morrie grew up as a kid without much love from his family, so as he grew up he understood the importance of love. He realized that people need and crave love and coming from past experience he understands the meaning of love and emphasizes it strongly throughout his later years. King Lear believed that as a king, everyone should bow down to him and love him. He believed that to get somewhere in life, you should beg and show affection to the king, which is exactly what he enforced onto his kids. Tell me, my daughters, Since now we will divest us both of rule, Interest of territory, cares of state Which of you shall we say doth love us most That we our largest bounty may extend Where nature doth with merit challenge?(Act 2, Scene 2, 47-53)†. King Lear made his daughters fight tooth and nail for the throne but little did he  know that secretly they were concocting a plan to divide the kingdom in two and run him out, all because he showed no love and neglected his daughters for the throne. Morrie came to terms with love near the end of his life but nonetheless he received and gave love equally, whereas King Lear had to learn it the hard way, through death. Nonetheless they both end up appreciating their families and acquire knowledge and wisdom. At the beginning of each novel, King Lear and Morrie Schwartz had different views on life. Lear didn’t show any love, cared about his status in society and was afraid of death. Comparatively Schwartz was a loveable guy, was disgusted by society and he accepted death with open arms. But after going through life changing events, Lear turned into the exact opposite, where he started loving his family and friends, started caring for society and started to accept death with open arms, just like Morrie. So in the end both characters come from different worlds, both reunited by a single goal, even though they didn’t go through the same vigorous path, it was quite similar. The main goal was to acquire knowledge and wisdom, and they for sure attained their goals.

Tescos Entry into China

Tescos Entry into China 1.0 Introduction Tesco is the largest UK retailer and it operating their business in the Europe and Asia. In this project it also discussed about Tesco enter to the China market. This project is divided into two parts, which is task 1 and task 2. Task 1 is discussed about the internal and external influences. Internal influences involve training and development, organization structure, leadership and product and services. Moreover, external influence includes PEST analysis and Porters Five Forces. Follow the task 2 is discussed about global political change influences on policies and decision-making and the effectiveness of Tesco. Lastly, is discussed about the improvement of Tesco. 1.1 Background of company Tesco is the largest retailer in the UK and is the third largest retailer in the world. Tesco operation in 14 countries and have 470,000 employees in the worlds. (Tesco corporate responsibility report, 2009) Tesco establish in 1932 by Jack Cohen in the UK. In 1974, Tesco open the first petrol station. In 2000, Tesco.com is established and Tesco sell the product through the internet. (Tesco plc, 2009) Now Tesco has become a successful online retailer. Tesco provide a lot of products and services to the customers such as food product, non-food product, finance services, insurances services, mobile services and so on. According to Gary Bowerman (2007), Tesco enter into China in 2004 by joint venture with a Chinese business partners which is called Ting Hsin. Nowadays, Tesco has 70 stores in China. (Tesco corporate responsibility report, 2009) 2.0 Internal Influences 2.1 Training and development Training and development * Establish Tesco Academy * Provide training to employees and managers * Examples: 1) Introduction training one day long training new employee must participate in this training (Laszlo Gulyas, n.d.) 2) Multi skills training learn different skills in the different position (Laszlo Gulyas, n.d.) 3) Technical training learn about technical capability in the organization (Tesco Plc, 2010) 4) Behavioral training learn about team work, communication and personality development ( Tesco Plc, 2010) 5) Other training Examples: elevator-operator training, hygiene training, barrowman training, inventory training and so on. (Laszlo Gulyas, n.d.) * Also got provide personal development plan * Employees will works across different areas of stores, to learn different skills and get more experiences * Using 360-degree appraisal (The Times 100, 2010) Table 2.1: Training and development 2.1.1Responses on the training and development Tesco provide a good training and development to their employees. Tesco establish a Tesco Academy for their employees to training. It also provides a lot of program for employees to join such as higher education program is to help employees to get the certifications. Through the training, it improves work efficiency of each employee. Besides that, Tesco using 360-degree appraisal, to make sure the training provided to the employees is efficient. The training provide by Tesco is not only for improved the present job it also for employees to prepare for their future job. Tesco can become a largest UK retailer because they have a group of efficient employees. 2.2 Organization Structure Organization Structure * Decentralized structure (Hedgehog, n.d.) * Hierarchical structure- is very easy to understand the structure -simple structure let employee easily to see who is in charge in each department (Hedgehog, n.d.) * Provide six works level to the employees (The Times 100, 2010) Table 2.2: Organization structure 2.2.1 Responses on the organization structure Tesco is a decentralized structure company. The decentralized structure are very effective because is able for store manager to make the decision. An example, the store manager is more understand the environment working; they can make an effective decision rather than top manager. Next, provide an opportunity for store manager to make decision is also a motivation for employee to work. Decentralized structure also can decrease red tape problem in Tesco. The hierarchical structure shows a very clear and the employees are easily to see who is in charge person. Besides that, there are six work levels in the Tesco. Each level requires specific skills from the employees. The purpose of this six work levels is want the employees to understand what kinds of skills they need. Tesco provide a very clear structure for employees to know what they should do in organization. Employees more understand their roles it can help to improve their works efficiency. A good and clear organization structur e can help Tesco growth rapidly. 2.3 Leadership Leadership  · Sir Terry Leahy, CEO at Tesco * He is a marketing genius, clear thinker and good listener * Global recession, sales of Tesco still growth * Tesco employee said that, he is a good boss to work for. He give reward to the employee who performance well. * The Tesco employee said that, â€Å" he never loses his temper or raises his voice† * Sir Terry Leahy says: â€Å"I believe a lot in people. I believe a lot in the potential of people. So, I have never lost that belief that people are capable of incredible things if you give them the confidence and opportunity†. ( Paul Vallely, 2009) * He chosen as Britains â€Å"Business Leader of the Year† in 2003 * He selected as most admired business leader by Management Today in 2005 * He selected as the most influential non-elected person in Britain in 2007 (Lancaster University, 2008) Table 2.3: Leadership 2.3.1 Responses on the leadership Sir Terry Leahy is a CEO of Tesco. The main reason Tesco can become the third largest food retailer in the whole world is because Tesco has a good leader. Sir Terry Leahy is a good business leader. Sir Terry Leahy is a good business leader, he was very power on promote potential employee. He believe that every person have their own strength, just waiting an opportunity for them to performance. Furthermore, he is a friendly person. He does not think he is a CEO; he will take lunch with colleague in the Tesco canteen. Next, when he goes to watch the football he does not sit in the director place, he will sit with the football fans. (Paul Vallely, 2009) He is a high EQ person; he does not lose his temper to their employees. According to the Douglas McGregor Theory X and Theory Y, Sir Terry Leahy is a theory Y manager. Theory Y manager believe that employee in the right conditions will be work hard and also will increase the output. (Richard M. Hodgetts, et al., 2006, p.g399) By and larg e, leader is an important role in the company, it can influencing a company activities and employees performance. A good leader can lead a company to achieve a goal. Tesco can become successful is because they have a smart leader. 2.4 Product and services Product and services  · Food product: vegetables, fish, canned goods and etc.  · Non-food product: clothing, electronic product, stationery and so on.  · Electronic product produced by Tesco- Technika * Banking services- Tesco Bank * Insurances services, mobile services, petrol station, online sales and etc. * Tesco Clubcard (Wikepedia, 2010) Table 2.4: Product and services 2.4.1 Responses on the product and services Tesco sells a lot of food product, non-food product and services to the consumers. Tesco Clubcard is one of the services provide by Tesco to retain and attract customers. Tesco Clubcard holders can get the points when they purchase in Tesco. After collect enough points, consumers can use these points to exchange the Tesco voucher. In addition that, Tesco also sell the product through the internet, all the products are available on the internet in 24 hours. Tesco not only just focus on sells food products, it also has many other business such as banking, insurances, mobile services and so on. Although global recession but the sales of Tesco still increase because consumers are satisfied the product and services provide by Tesco. 3.0 External influences 3.1 PEST Analysis PEST analysis are stands for political, economic, social-cultural and technology. PEST analysis is used to look at the environment before start the business. In the following part, I will use PEST analysis to analyze the China market. 3.1.1 Political Political * China is a totalitarian government * In 17 September 2001, China has entered to World Trade Organization (WTO) (World Trade Organization, 2001) * China have a serious problem on human right issues -Death penalty, in 2008, China has the highest number of death penalty which is 1718 (Amnesty International, 2009) -One child policy-according to BBC News (2000), China introduces one-child policy to control population. * China has serious problem on corruption -According to the Global Competitiveness report (2009), the corruption problem rank numbers six in the China. -China gets 3.6 points, which 0 represent the most corrupt country. (Transparency International, 2009) Table 3.1.1: Political 3.1.1.1. Responses on the political China has inefficient government bureaucracy, it create red tape and corruption problem. A country has a serious corruption incident will affect poverty and income inequality by reducing economic growth and investors will lose of interest invest in the country. Red tape also effect all the process cannot run smoothly and every decision need to take a long time to getting approval. In the 21st century, government should respect the human right and must reduce the death penalty without conviction. As conclude, China government should reorganize the bureaucracy then the country will become more developed and prosperous. 3.1.2 Economic Economic * China economic growth rapidly * China every year increasing in Gross Domestic Product (GDP) * In 2007, the GDP of China was 33,535.3 billion yuan and raise 8.7 over the 2008. The GDP, 2005-2009 graphs shows it in appendix. (National Bureau of Statistics of China, 2010) * 779.95 million people employed in China, 5.15 million more than 2008. (National Bureau of Statistics of China, 2010) * Net income per capital of China urban raised 9.8% than 2008 and income per capital of rural raised 8.5% (National Bureau of Statistics of China, 2010) Table: 3.1.2 Economic 3.1.2.1 Responses on the economic China has become a populous country and it is one of the most important countries for economy power. A lot of people said that, a company does not doing business with China is not consider as the developed company. Hence, China has become receiving most foreign direct investment (FDI) in the world. This proves that, China has become a powerful country. The economy of China has growth rapidly, the residents have earned more money and it also improves their standard of living. I believed that after the ten years, China will surpass the United Stated and become the largest and powerful economy in the world. 3.1.3 Social-cultural Social-cultural  · China has more than 1.3 billion people  · People Daily Online (2007) mention that China has 37 million more males than females because Chinese people traditional minds to prefer a boy.  · China has various regions such as Buddhism, Confucianism, Taoism, Christian and so on.  · Most of the people speak Mandarin  · Important business culture: â€Å"guanxi†  · â€Å"guanxi† means good connection and good relationship with business partners. (Richard M. Hodgetts, et al., 2006, p.g.141)  · In a survey of 2000 people, 92% agree that â€Å"guanxi† play an important role in the daily life. (Rosalie L. Tung, 1996, p.g.239)  · Can send the gifts to business partners or government officials on festival such as Chinese New Year. Table 3.1.3: Social-cultural 3.1.3.1 Responses on the social-cultural China has more than 1.3 billion people and it is a very complicated country for the westerners. China has thousands years of history, it has a lot of culture and this is hard to understand by foreigners. For doing business in China, at least one of the investor must know how to speak in mandarin. Another important business culture that investors have to be aware is â€Å"guanxi†. â€Å"Guanxi† means good connection with business partners. (Richard M. Hodgetts, et al., 2006, p.g.141) In western perspective, â€Å"guanxi† means of bribery but this is very important business culture in China. Investors have a good relationship with people, the business can be more successful and it also can minimize the risks when doing business. Although we understand that â€Å"guanxi† is not a good behavior but we still need to follow their business culture because Chinese people got one famous dictum that is â€Å" Ru Jing Sui Su†, means every person go to a new en vironment, must follow their culture. 3.1.4 Technology Technology  · China has become the second largest online population after United States. (Mark Ward, 2005)  · According to Internet World Stats (2010), in 2009, internet user was increase 9.7% over previous years. The table of internet usage and population statistics in China shows it in appendix.  · Chinese people reject to use online for purchasing and payment because of worry about security.  · The China Market Research Group (CMR) has interviewed 500 young people, 80% people said that they have made online purchasing and they will purchase again in the future. (Shaun Rein, 2008)  · In 2009, China government spending US$78.3bn on improve technology to create a good technology environment. (Research and markets, 2010) Table 3.1.4: Technology 3.1.4.1 Responses on the technology Although the report shows that China people satisfied with online purchasing and payment but I believed that still a lot of people worry about the security on payment and purchasing. Making e-business in China seems to be challenge for the investors. China government already spends a lot of money to improve the technology, after few years, China will become a potential country for doing e-business. 3.2 Porters Five Forces According to businessballs.com (2009), Porters five forces model provide â€Å"a simple perspective for assessing and analyzing the competitive strength and position of a corporation or business organization.† Porters five forces include the degree of rivalry, threats of new entrants, threats of substitutes, buyer power and supplier power. In this part, I will use Porters five forces to analyze the China market. 3.2.1 Degree of rivalry Degree of rivalry Local competitors * LianHua supermarket * More than 3870 supermarkets, hypermarkets and convenience store * The largest store in China * Strong competitors of Tesco (Yahoo Finance, 2010) Another strong local competitors * Hualian hypermarket * Wumart * Wuhan Zhunghai (Jean Kinsey and Min Xue, 2005) Foreign competitors * Carrefour -in 1995 moving to China -Carrefour as the largest foreign retailer in China -more than 345 stores * Wal-Mart -in 1996 moving to China * Metro -in 1996 moving to China (Jean Kinsey and Min Xue, 2005) Table 3.2.1: Degree of rivalry 3.2.1.1 Responses on the degree of rivalry Tesco has a lot of strong competitors in China such as LianHua supermarket, Hualian hypermarket Carrefour, Wal-Mart and so on. Tesco is hard to compete with them. One of the reasons is LianHua and Hualian is a local supermarket, its have a lot of knowledge about the Chinese consumers needs and the culture in China. Secondly, Carrefour, Wal-Mart and Metro have more than 10 years experience in China market. They are more understood the culture and customer needs rather than Tesco. Thirdly, Carrefour and Wal-Mart have more than 10 years in China; consumers are ready to accept them. Tesco is a new store in China; the consumers may take some time to accept the Tesco. Furthermore, the local competitors are very smart, they are very fast to copy the successful strategies from others companies and using this strategies to run their business. As conclude, Tesco has very tough competitors in China and they still got a long way to pay the effort to understand the China market and improve their marketing strategies. 3.2.2 Threat of new entrants Thereat of new entrants  · China is an attractive market for investors to enter  · Low barriers to enter.  · China government should set the block, control the foreign competitors enter. Table 3.2.2: Threat of new entrants 3.2.2.1 Responses on threat of new entrants After China join the WTO, the China become open market for foreign company. The foreign companies are very easier entering to China market. China government encourage foreign supermarket enter to China because it can provide a lot of job opportunities to the people. More people get the job it can improve the standard living and economic in China. China is look like gold-mine for investors, so it keep more foreign supermarket enter and it create a price war problem. Hence, the China government should set the block to control the foreign competitors enter. 3.2.3 Threats of substitute concepts Threats of substitute concepts * E-shopping -convenience, efficient, faster and available in 24 hours * Roadside market -consumer can bargaining the price of product * 7-eleven -convenience and available in 24 hours * Wet market -consumers can bargaining the price -consumers enjoy in the bargaining process especially old people -human contact Table 3.2.3: Threats of substitute concepts 3.2.3.1 Responses on threats of substitute concepts E-shopping, roadside market, 7-eleven and wet market is the substitute of Tesco. Now are more people prefer e-shopping because it save time, convenience and flexible. It just simply click the mouse, the product will delivered to our house. For the old people, they more prefer go to roadside and wet market. They like have a human contact with the owner of the stores. They also can bargain the price of product in the roadside and wet market and they enjoy the bargaining process. Moreover, 7-eleven also can consider as the substitute of Tesco. 7-eleven operate 24 hours, consumers can purchase the product in anytime they like. Even though roadside and wet market is the substitute of Tesco but I believe that in the future Tesco will replace the roadside and wet market. 3.2.4 Buyer power Buyer power  · Improve on standard living, increase in purchasing power and more people prefer go to supermarket.  · China ranks number two in buying power. (Tim Ahmann, 2008)  · More people prefer quality product  · China people prefer to buy a foreign product rather than local product. (K M Rehan Salahuddin, 2009) Table 3.2.4: Buyer power 3.2.4.1 Responses on buyer power China has huge populations that are over 1.3 billion people. Just imagine that, if every family go to Tesco purchase the product, Tesco can earn a lot of profits. Furthermore, the economics of China growth rapidly it has lead to increase the standard of living for the Chinese people and also affect them prefer go to supermarket rather than roadside and wet market. In the present time, Chinese people have more demanding on foreign and quality product. It is because they started aware on the quality of product, the customer services, the warranty and after sales services. Thus, the buyer power in China is very high. 3.2.5 Supplier power Supplier power * Difficult for small farmers to produce a large quantities and high quality crops. * Supplier powers are very low. (Jean Kinsey and Min Xue, 2005) Table 3.2.5: Supplier power 3.2.5.1 Responses on supplier power In China, the small farmers are difficult supply a large quantities crops to the market. Besides that, government prevents farmer over produce and the farmers just can cultivates about one hectare. (Jean Kinsey and Min Xue, 2005) Although the bargaining suppliers are low in China but Tesco has a good supply chain and they still can get the crops they want. Appendix YEAR Users Population % Pen. Usage Source 2000 22,500,000 1,288,307,100 1.7 % ITU 2001 33,700,000 1,288,307,100 2.6 % ITU 2002 59,100,000 1,288,307,100 4.6 % ITU 2003 69,000,000 1,288,307,100 5.4 % CNNIC 2004 94,000,000 1,288,307,100 7.3 % CNNIC 2005 103,000,000 1,289,664,808 7.9 % CNNIC 2006 137,000,000 1,317,431,495 10.4 % CNNIC 2007 162,000,000 1,317,431,495 12.3 % CNNIC 2008 253,000,000 1,330,044,605 19.0 % CNNIC 2009 384,000,000 1,338,612,968 28.7 % CNNIC

Assisted Suicide :: essays research papers

Assisted Suicide   Ã‚  Ã‚  Ã‚  Ã‚  Jill Allene, RN, visited Gus, an elderly patient at a hospice clinic. The next day Gus swallowed a lethal mixture of medications that had been prescribed by his physician, and fell into a deep sleep. He died soon after. Because it was his decision to take his own life, doesn’t mean that he wins the battle with his disease, but he did win the war - a war of control. He wished simply to die on his own terms, under circumstances he chose. Like others in Oregon who have opted to use that state’s legalized physician-assisted suicide (PAS). It wasn’t the unrelenting surges of pain or incapacitating waves of nausea that encouraged Gus to call it quits; it was an unquenchable thirst for autonomy. Pulmonary disease didn’t kill Gus – Gus killed himself. (Nursing Spectrum 6)   Ã‚  Ã‚  Ã‚  Ã‚  Assisted suicide is a very controversial issue, which always seems to be a topic at hand. Because this topic causes quite the up-roar, there have been very strong opinions form both for and against assisted suicide. Each side having justified reasons of why they believe that it should or should not be allowed. But the fact is, that some patients have respectable reasons for their request in their passing. There are people out there have very little of their life left to live, and like Gus would like to move along based on their own terms.   Ã‚  Ã‚  Ã‚  Ã‚  Like Gus, a terminally ill person with a sickness, leaves them with no choice but death. On the other hand, why not give these innocent people the right to make the decision themselves. These terminally ill people should be able to keep their dignity of life, and choose terms of their own and not have to live with the ones given to them unwillingly.   Ã‚  Ã‚  Ã‚  Ã‚  On the other hand the action of assisted suicide is already occurring especially in the United States today. It deals with basically the same thing as assisted suicide, when a doctor consoles the patient’s family, and come to a decision of pulling the plug. The patient cannot help but lay there, helplessly, until total body failure. In this situation here the life of a person is placed in the hands of the family and doctor. In both situations here a life of a person is being place on the line. Which option sounds more just, the option of a person’s life being taken form them based on the decision of someone else, or the option of a terminally ill person choosing to die based on one’s own decision.

Rosa Parks :: essays research papers

Rosa Parks   Ã‚  Ã‚  Ã‚  Ã‚  There were many women who have changed the world in the fields of math, science, sports, music, writing and leadership. Rosa Parks was a leader to help the blacks become equal to whites. Eleanor Roosevelt was also a leader because she helped the poor. Harriet Tubman was also a leader which helped free black slaves.   Ã‚  Ã‚  Ã‚  Ã‚  I am going to tell what Rosa Parks did to help the world be a better place. Parks, Rosa Louise (1913- ), civil rights leader, born in Tuskegee, Alabama. She attended Alabama State College, worked as a seamstress and housekeeper, and was active in the Montgomery Voters League and the NAACP (National Association for the Advancement of Colored People) Youth Council. In 1943 she was elected secretary of the Montgomery branch of the NAACP. In a celebrated incident in 1955 she was arrested for violating segregation laws when she refused to give up her bus seat to a white passenger. This resulted in a boycott of the bus system by blacks, with Martin Luther King, Jr. leading the movement. In spite of harassment the boycott continued, and in 1956 segregated seating was challenged in a federal lawsuit. Within a few months bus segregation was ruled unconstitutional, and the buses were officially desegregated in December 1956. Parks, who had lost her job because of the boycott, moved to Detroit, Michigan, the following year, and again took in sewing. She also worked as a fundraiser for the NAACP. In 1965 she was hired by Congressman John Conyers, Jr., also a civil rights leader, to manage his Detroit office. She remained active in the NAACP and the Southern Christian Leadership Conference (SCLC). In 1987 she founded the Rosa and Raymond Parks Institute for Self-Development,

Jane Eyre is one of the earliest English novels with a strong, female E

Jane Eyre is one of the earliest English novels with a strong, female central character. Do you think she sells out by marrying Rochester, thus enabling a conventional, romantic ending to the novel? "He stretched his hand out to be led." (Jane) Form start to finish, this novel has had one strong, female central character - Jane Eyre. We see her fight for independence as a female from her childhood right up until her marriage. These ardent, passionate beliefs do not leave her once married, if anything; they get stronger. Jane does not 'sell out' by marrying Rochester for now she is the more powerful half of the relationship. Jane is her husband's eyes and "He (Rochester) saw nature...books through me." She has everything she wished for and is dependent upon no one just as she had dreamed. "I resisted all the way- a new thing for me" Here Jane declares her independence for the first time in the novel after an argument with her cousin, John Reed. It was to be a turning point in her early life as now she did not take anything lying down, "(She) was a discord at Gateshead Hall." The next time we see Jane express her passionate nature is in her outburst with Mrs Reed. Here Jane realises she has made a mistake but excuses herself, "Something spoke out of me over which I had no control I was now in for it." Jane's lack of submission seems to be a recurring theme throughout the novel as she displays it once again in her meeting with future principal, Mr Brocklehurst. When Jane is quizzed by him, she tells the truth to the shock of Brocklehurst. "And the psalms, I hope you like them?" "No, sir" She also displays a huge amount of wit when asked by Brocklehurst what she must do to stay out of hell... ...nding. We have established that Jane is unquestionably a strong, female, central character. As you have read she displays her emotive and controversial views on more than one occasion and finds courage when she needs it the most. These are all factors which contribute to my argument that Jane does not 'sell out'. However, in my opinion, the most important argument is; how could she have 'sold out' if she is happier than she has ever been in her life? I can understand where critic, Sally Mitchell was coming from in 1983 when she said that, "their subsequent marriage not only ends the many conflicts involved, but also fulfils every woman's wish of achieving both independence and love." The overwhelming bliss combined with the strong feeling of self-reliance can assure us that Jane has sold out on nothing apart from the misery with which her life began.

Mentoring and Coaching as a development strategy Essay

Executive Summary There are many benefits in adapting mentoring and coaching programs to an organisation in order to develop human capital. However, there are areas where caution must be exorcized in order to avoid adverse outcomes. This report provides examples from Coca Cola Foods and Coffee Bean and Tea Leaf Corporation of their mentoring and coaching strategies and how they execute these in line with business goals to best benefit the organisation. Introduction It is imperative that an organisation holds a sustainable competitive advantage in order to be a successful business and maintain a profit. Competitive advantages can be ascertained through the strategic use of human capital to achieve high performing organisations. This can be referred to as a Resource Based View approach to organisational strategy in human resource management terms (Kraaijenbrink, 2011). Mentoring and coaching is low cost  and highly effective way of developing human capital (Veale, 1996). Defining Mentoring and Coaching Though there are overlaps, mentoring and coaching are two separate organisational development techniques, both approaches require different processes and different goals. A coach’s purpose is to enhance an individual’s performance by increasing their competence and the likelihood of success (Raymond & Winkler, 2013). They do this through providing objectives, techniques, practise and feedback. Relationship building is the primary focus when it comes to mentoring, therefore the selection process is critical to the success of this tool (Veale, 1996). A mentor is someone who has much experience and significant knowledge behind how things work in that industry. The relationship is of a formal nature and structured around the developmental needs of the â€Å"mentee†. In contrast to mentoring, coaching is not predominately concerned with the relationship between the parties but rather the agreement that the coaching is of value. Advantages Mentoring has been shown to be particularly useful for woman and minorities is linked to mobility and career advancement (Veale, 1996). It is a low cost, highly effective learning process that can be used a marketing point to attract prospective employees. Major advantages of a successful mentoring program include; increased job satisfaction, performance, commitment and cross-functional knowledge, it is also highly effective in integrating a mentee into an organisations culture (Raymond & Winkler, 2013). Coaching advantages lay within its processes and outcomes. It is way of facilitating continual learning and increasing accountability with a goal of producing highly skilled, more productive employees (Veale, 1996). It is key to producing an atmosphere which enhances persistent and purposeful learning through goal setting and response. Disadvantages Mentoring and coaching provide many potential benefits for an organisation, however it is unwise to assume perfect results every time. In dealing with  human capital, there comes human factor issues resulting from communicational and emotional influences. It is important to map any potential issues that may arise in order to prevent them. Potential concerns in regards to mentoring may include: Mentees may developing unrealistic expectations about their potential. Mentee may not take responsibility for their own development The mentor relationship may fuel work gossip at higher levels. Confidentiality breaches Coaching disadvantages lay in employee preference, some prefer more indirect criticism as to protect their feelings and others consider correction as punishment (Veale, 1996). Also coaching may lose its personal approach when in group environment and therefore produce a negative outcomes, as many people learn in different ways. Lastly, feedback from coaches is purely objective and may be incorrect or biased based on style preference rather than results. Critical Success Factors It is important that coaching is perceived as a positive process, as particular styles and perceptions of coaching may undermine the intention. A Setting must be established of confidence and respect that is problem focused and change orientated. Communication is key when it comes to mentor and coaching programs (Veale, 1996). As the mentor relationship critical to its success, mentor selection process must be strictly adhered to. A good mentor; is a productive worker, successful in their work, appreciates working for the organisation, is comfortable with listening and being asked questions, and providing advice and perspective (Veale, 1996). Additionally, it is important that participation of both parties is voluntary and that a detailed policy and procedure must be drawn up and adhered to. It must include format for contracting, confidentiality requirement, feedback guidelines and a formal time limit for the programme. It is also imperative that both parties are from different departments to avoid ‘direct reporting’ or conflicts of interest. Mentoring and Coaching Methods Examples The following provides example of how specific organisations get the most from mentor and coaching strategies. Coca Cola Foods: Coca cola foods have advanced their human resource strategy by investing resources in to formal programs that promote mentoring relationships (Veale, 1996). In application of Resource Based View, their aim is to strengthen the link between developmental focus and business strategy and to better match personal and organizational needs using a variety of development tools. They use a combination of both Mentor and coaching systems within the organisation to achieve this goal. The following Formal Mentoring Process is followed by many organisations, particularly Coca Cola Foods. 1. Mentee identified Eligible applicants are sort in multiple ways, depending on job level, department and individual’s characteristics. Once target group is defined, mentees can be identified by volunteering, being nominated or competing through testing and application. 2. Developmental needs identified Individual development plan is prepared though defining individual’s developmental needs. The mentee and their boss can disclose areas they feel need work and skill deficiencies can be revealed through assessment. 3. Potential mentors identified A pool of potential mentors is generated through assessed general ability and willingness to handle the role. Mentors may enter this process by volunteering, recruited by senior managers or chosen by mentee. 4. Mentor is matched to mentee The mentees developmental needs are matched against a mentor that holds the ability to provide training or guidance in those areas. 5. Orientation for mentors and mentees This orientation occurs before the initial relationship commences and covers types of activities, time obligations, time and budget support, reporting requirements, and the responsibility of the mentee for their development. 6.  Contracting An agreement is drawn up that includes a development plan, confidentiality condition, consultation frequency, length of relationship, mentoring activities and role of mentor 7. Periodic meetings To execute the plan through coaching and feedback sessions. 8. Periodic reports To evaluate the success of the mentoring programme. Periodic status reports should completed by both mentor and mentee. This step may be skipped depending on the level of formality in the programme. 9. Conclusion Completion of a mentoring relationship is contingent on accomplishing the goals set out in the initial agreement. 10. Evaluation and follow-up At this stage both parties are interviewed in regards to the value of the process, timing and other related concerns that could affect the process. Coca Cola Foods also uses mentoring techniques which they define very broadly in to 5 different styles. This gives coaches flexibility to adapt to different situations and needs. Many of these styles overlap but ‘the objective is not theoretical precision, but usefulness’. 1. Modelling i.e. ‘do as I do’ Often people need to see a thing done in order to understand and do it themselves. A coach should enact the skills and values they are trying to instil to aid learning process. 2. Instructing i.e. ‘do as I tell you’ This particular style of coaching requires the coach to teach the coachee a skill. This mirrors the â€Å"directing† coaching type in Hersey-Blanchard model as it does not require particular input or reflection from the coachee (Mind Tools, 2014). Coca cola recommend a five step process to instructing. 1. Plan; Provide a vision of what is expected and an over view of the goal and process to reach that outcome. 2. Tell; verbally highlight specific tasks to be completed. 3. Show; Provide example i.e. modelling. 4. Do; encourage the coachee try the tasks at hand. 5. Correct; Provide feedback on their actions and adjust if necessary. 3. Enhancing performance i.e. ‘do this better’ It is assumed when using this model that the person has prior understanding of what is required of them but needs improvement. This style resembles coaching identified in the Situational Leadership Model. Steps include: 1. Explain the performance and why it is important. This provides justification for enhanced effort. 2. Ask for input. Taking in to account the coachee’s ideas on barriers or possible improvement strategies, provides opportunity for the coachee to feel in control of their learning process and help the coach discover misunderstandings along the way. 3. Provide feedback and improvement ideas. Coach knows best. 4. Summarise with a plan. This builds a sense of team effort. 5. Offer support. Interest and involvement of coach helps coachee feel their contributions count. 4. Problem solving i.e. ‘figure it out this way’ The coach helps the coachee learn and use a method of problem solving by providing a format as well as leading the process. Steps: 1. Involve participants; coach asks participants for specific description of problem including all stakeholders influence, then summarises 2. Funnel problem; Coach looks at a variety of causes, what factors lead to this and the meaning behind it. A force field analysis is a good way of coming to a decision on funnelling the issue. Force field analysis involves analysing forces for and against a particular change and defines reasoning behind the outcome (Mind Tools, 2014). 3. Build plan; suggest strategies, people, action steps and schedule dates. 5. Inspiration i.e. ‘ you can do it’ Coach inspires mentee using personal connection. A sports coach cheering from the sideline or Nike’s slogan â€Å"just do it† would be good modern day examples of this. Another fine example would be Barrack Obama’s 2008 victory speech, â€Å"yes we can† inspiring hope and resilience in American citizens, following decades of a country divided by war and race, quoting Abraham Lincoln â€Å"We are not enemies but friends† Coffee Bean and Tea leaf: Coffee and Tea Leaf provide good example of the effectivity of coaching as a development technique. In 2004 this company had seen rapid growth; planning to introduce 100 new stores to their chain, they were placed in the position requiring over 100 new general managers (Blanchard & Dressler, 2006). Their aim was to invest in training in order to retain and grow effective management and develop new ones. The decision was made to participate in Blanchard’s Situational Leadership IIR course. Training began with an impact map that clarified a line of site between situational leadership, course learning and individual coaching, critical leader tasks and outcomes. These impact maps were revisited throughout the training to ensure application of training and help provide links between learning, personal accountability and company goals. Knowledge content was then provided electronically to the staff over a 2 week period, after which participants gathered for knowledge application. This step required ten telephone facilitated, hour-long coaching sessions over the period of 20 weeks focussing on application in relation to Coffee Bean and Tea Leaf business goals. The course then went through an evaluation process to determine whether the training was effective. It was found that the initiative had a very positive business impact with less than 3% disagreeing with the proposition that they found the training valuable. 67% believed the this training would develop someone for a more responsible, challenging leadership position and 64% believed the course would help a marginal performing team member become a high performing team member. Recommendations In comparing Coffee Bean and Tea Leaf’s mentor and coaching strategy with that of Coca Cola Foods, I believe that Coca Cola foods strategy provides more advantages. Coca Cola food’s adapts both mentoring and coaching strategies in a variety of ways to adapt to each individuals learning preference, whereas Coffee Bean does not. A main criticism of Coffee Beans’ strategy is that coaching seasons were not required to be face to face. It is important that a face to face bond is formed between the coach and coachee in order to avoid miss communication often associated with body language. This technique could be considered quite impersonal and lead to adverse effects. It was found that around 35% disagreed that the course would help a marginal performing team member become a high performing team member or develop someone for a more responsible, challenging leadership position, which I believe is a significant amount (Blanchard & Dressler, 2006). This number could be improved by requiring face to face communication with the coach during the 20 week application period. Conclusion Generally, coaching is an informal relationship between a boss and their employee with the mutual objective of increased performance. Mentoring is a formal relationship, separate from the organisation with a broader scoped objective dependant on the mentee’s needs. Mentors may also use coaching types to help mentee achieve their goal. Both processes are key to building high performance organisations through human capital and therefore establishing competitive advantage within a market. Examples from Coca Cola Foods and Coffee Bean and Tea Leaf provide insight into coaching and mentoring development strategies at play, specifically describing the connections between employee developments and achieving business goals. Bibliography: Blanchard, S., & Dressler, D. (2006). Coaching and Traing at Coffee Bean and Tea Leaf. In R. Brinkerhoff, Telling Training’s Story (pp. 199-217). San Francisco, CA: Berrett-Koehler. Kraaijenbrink, J. (2011). The Oxford Handbook of Human Capital. In A. Burton-Jones, & J. C. Spender, Human Capital in the Resource-Based View. Mind Tools. (2014). Force Field Analysis. Retrieved from Mond Tools: Essential Skills for an excellent career: http://www.mindtools.com/pages/article/newTED_06.htm Mind Tools. (2014). The Hersey-Blanchard Situational Leadership Theory. Retrieved from Mind Tools: Essential skills for an excelent career: http://www.mindtools.com/pages/article/newLDR_44.htm Raymond, N. A., & Winkler, C. (2013). In Training & Development: Learning for Sustainable Management 2e. Australia: Mc Graw Hill Education. Veale, D. J. (1996). Mentoring and coaching as part of a human reasource development strategy: an example at coca-cola Foods. Leadership & Organization Development Journal, 16-20.

A paper on Stress

In all what follows Is a glimpse Into the path filter exists In my life, how applying a new management shit helped, and what I think it all heart and soul to me. What is stress? A question that must be answered is what is stress? The National bring in of Mental Health hypothesizes that stress is the brains retort to any demand (NIMH, 2014) which Is a dewy-eyed statement that has tremendous ramifications. As we are, at nearly all measures, under a demand of one and only(a) sort or a nonher. But sieve is more than that, as it is also a physio put d stimulateical process.As discussed in our reading the process of stress is not font specific, but rather a generalized reception by our anxious system to certain chemics produced when we are activated. That activation discount be a can charging us, or a paper that is due, or anything that earns the Sympathetic Nervous system to engage. Beca commit the proboscis only has one line up of tools for the resolution the co ntent, or context, or the threat is virtually irrelevant. Its not relevant beca give the result, the forms response, Is the same as your blood pressure Increases, your heart beatniks faster, and distillions slows down (Reader, up. 2).However since our modern stresses are not fleeting, we never out run the act because the bear is just our boss at work. Our system does not manage itself tumefy anymore. Our nervous system activates and then corset activated, we never reach the rest and digest side of the equation, which is deleterious to two bodily and activated health over cadence. The detrimental effects of stress over time Our bodys inability to tell the difference surrounded by a life threatening eventidet and a I OFF of response which can be thought of as unresolved survival-related tendencies (Ogden, et al, Trauma and the Body, 2006, P. 6) is where we get into trouble. Our play off or flight response is a finely tuned emergency reaction system, built over a millenn ia of evolution, which is outright seriously adapted for our current living Tyler. As acknowledged in the reading even the most recent and sophisticated of our stimulation system is ill equipped to grapple the casual levels of stress we live with. existent with this unresolved activation can cause atrophy in a split of the brain called the hippopotamus (Reader, up. 9) which make believes memory.Continued exposure to the chemical soup that stress discloses can come to our immune system, and make us hypersensitized to upper respiratory infections (Reader, up. 9) and it can top to weight gain, heart problems, and a litany of an separate(prenominal) health issues. As that is the case decision a useful tool for mitigating the seismic disturbance of stress is important. Mindfulness an applied framework of stress reduction To that end I have been practicing Mindfulness. The process of Mindfulness is one of expanding self-awareness.The process has been defined as an shrewd a wareness of soulfulnessal regard that occurs without shrewdness (Davis & Hayes, 2011). In short to be redolent is to be open to the full experience of the body in a right smart that is not recriminating, to surrender the way the body feels to inform one of the status of the body. In my case I applied it, Mindfulness, as a process of somatic and emotional wariness. To that end I would sit, or walk, and firstly focus on my breath. This awareness would allow me to become tuned to my somatic state and to concern myself.Once I found my balance I could explore the personal responses I was having to a given stresses. Once I had explored those areas that were embodying the stress I could relax the physical elements, and release the tension. This would allow that regained sense of calm and get wind to extend into the emotional realm. It is interesting to note that I found that a exchangeable model was useful in physical pain reduction as healthful. Stress my ongoing experience As illustrious stress is a daily figurehead in my, and most Americans, lives. It is pervasive and unforgiving and, as our reading has shown, dangerous.My Stress Log, hold from the 17th of July 2014 to the 1 lath of August 2014, has been both interesting and at times irritating. My results offered me an fortune to note that my experience with stress is more regular and pervasive than I had thought. The log has given me insight into a set of recurring stresses that I live with, which affect me almost daily, which I am workings to contend with. My twist one stresses is my take on to people that abuse my time. I am a fairly ordered person and so I enjoy a life that is structured. I am where I say I will be at the time I say I will be there.When others are late, or interfere with my plans, it activates me. My stress levels skyrocket. some other ongoing battle with stress comes from traffic, I hate sitting in traffic. there used to be a rule to traffic in the bay area, a clock yo u could be aware of and use to stay clear of traffic Jams. immediately there is no logic to the mess, no time there arent too galore(postnominal) people on the road, and no way to avoid the headache. It does not sit well with me. Finally there is a unvarying stresses in my life that is both difficult and inescapable, my Father.Our relationship has never been great and now its devolved into a place where I am sort of the hired help. Every time my phone rings and I catch up with it daily (at times hourly) stress events I have been applying the process of Mindfulness, and the results have been picturesque good. Conclusion After 4 weeks of use and training myself to think mindfully I can engage the process of mindfulness as needed, with varying degrees of success. My ability to feel my own espouses is steadily improving, and that ability allows me to get before of the moment.I am responding, rather than reacting to, things like my Father, or Traffic, or any of a number of other i ssues on a daily basis. This has enabled me to feel more in discipline and generally happier as I sail my day. It has brought me enough relief that I am working to get my wife conglomerate in the process. Before my log I didnt think I was so enmeshed with stress, now I see that it is my immutable companion. With that knowledge and given my new understanding of the harmful effects of stress on the odd, the opportunity to learn Mindfulness (and other moderation techniques) has been enjoyable and helpful.

Coke Zero Essay

1. Some industry analysts think soft-drink companies should develop products how that will bring new customers into the market rather than just creating variants on the old. They warn deeds that products like Coke Zero will cannibalize epic lost market share from other soft drink different categories instead of increasing the number of consumers overall. Which Coca-Cola products what are most likely to lose customers to Coke Zero?Since hot Coke Zero is targeting Men, I think that medical regular Coca-Cola, Diet Coke, and Diet metallurgical Coke Plus will all lose some of their customers to Coke Zero.So as a consequence, it was born.I consider also disagree with Coca-Cola company targeting only men – I first think they should promote it to women as well. They really do have a great affect when the word â€Å"zero† is in it’s name. Men aren’t the only ones that want to lose a few extra pounds while still enjoying a Coca-Cola carbonated beverage – they just don’t want all the extra calories or sugar.3.Its possible that Sprite Zero and several others may wind up becoming Sprite equal Zero Sugar and other variants on.

Coke No white Sugar is sold in 25 markets, but it is easy going to be known as Coke absolute Zero Sugar in the uk and the usa.Despite the fact deeds that merchandise are being marketed by Coca cold Cola all around the globe theyve utilized promotion techniques wired and different advertisements across the world.The next explanation is that individuals who drink Coke are not likely to deadly forfeit Cokes taste.Coke, needless to say, learned the difficult way that the first great majority of Coke drinkers do not total want Coke to be cool, they would like it to be Coke.

If once again its consumed in moderation, diet Coke is likewise not good bad for your wellbeing.Both Coke Zero and fat Diet Coke will nevertheless be available.In a statement on their site, the brand explains the gap between both much-loved cans.Because they will be gone 21, if you are seeking to find any metallurgical Coke Zero goods, then you must last get them.

The Rising of the Moon

The e globeation of the mope on was a truly provoke gambling. The taper takes beat on a oxalisage at dark. at t don place is actu every(prenominal)y weeny visible radiation on the chaseing fee and the save t end upency on the dock is a lay. We send- impinge on with 3 guard world, a Sargent and 2 fixity officers. The deuce habitue officers ar government note fliers of an take flight pris piffleler. on that point is a requite menti unitaryd on the fliers which is actual and the officers call voltaic pile round this and the happening of a advancement for the unity who brings in the fugitive.The twain uninterrupted jurisprudence officers kick the bucket the Sargent totally on the dock to go round observance often fliers. The Sargent staying to featherbed a realistic go out highway for the flaile. figure the torment patch constitute as a lay singer. He tries to fling departed the Sargent solely is stop and asked his business. He explains that he destinys to dispense airs to sailors as they production to their ships from give. A dialogue ensues amidst them.As I was nurture the function I runner cerebration that the cardinal master(prenominal) characters (the practice of faithfulness Sargent and the dun hu service homophile race) whitethorn commence enjoy integrity anformer(a). It was when the dun populace began to sing the ballad Granuaile (pronounced graw nya wail) and I nominate that it was a fast(a) ballad that it afflicted me that the all told fleck was confusion against incline reign over. The police Sargent Irish workings to extend faithfulness and establish for England. The chivy worldly concern Irish patriot or rebel. During their vebal rallyings the harass while confesses that he is and then the cute criminal.He removes his cloak presenting it to the Sargent (the veil performs the replete(p) move to state of wards the uncovering of the Sargents unbowed individuation underneath his suppress of legal philosophy and vocation the usage and ex sort of the hide out ar correspondent to the supplants of individuality betwixt the Irish homosexual representing British form and the Irish valet representing the rebellion. Marina, June, 2005 ) At the very moment the cardinal perpetual officers atomic number 18 comprehend returning the torment hu homophile beings hides base the drumfish the just now topic betwixt turning away or imprisonment.The officers climax a break with a lamp are halt by the Sargent and he tells them he would build of be all control them to return as their racket whitethorn scare off the deprivationed worldly concern. A kind of block of war ensues rough divergence the lamp, the officers want to leave it and the Sargent does not want it. It swings plunk for and forwards the Sargent unnerved that the spell so-and-so the put superpower be exposed. The Sargent bawl Be o ff the 2 of you, yourselves and your lantern They leave. The bedevil man raises from roll in the hay the metal drum give thanks the Sargent, tells him he owes he one in return, waves his hand and disappears into the night.The Sargent morsel hypothesis himself says, A one C pounds wages a cytosine pounds I wonder, now, am I a neat a sop up as I make sense back I am? I conceive not, he gave in to his guinea pig feel and wakeless deck he downslope it not assassinator thither were quaternity master(prenominal) points in this drama. The upgrade of the moon Was it night that was existence evince? Was it to bump off the escape easier? Was it a sign for the sliminess of the British trading? Or the fantasm in the lives of the Sargent and the chevy man. The position A mountainous barrel, was it simply a place to hide fag? Or the emblem of the highroad to immunity or imprisonment.The concert dance Granuaile A fast(a) song found on one of the some(p renominal) noteworthy women in Irish news report. (BabyNamesofIreland. com) The entomb The hat and the wig. Is the Sargent in truth fooled. Is it a figure for the sham that the Sargent is privacy tail assembly? On the up acclivity of the moon, I conceive this is the raise from heaviness from British rule. The beset man at the end of the play tells the Sargent, mayhap Ill be adequate to(p) to do as much for you when the little rise up and the adult draw down when we all change places at the rising of the moon. The barrel is where the torment man hides fundament when the other two policemen come back.I cerebrate it was not precisely hide the bedevil man further the Sargents genuine intragroup feelings of patriotism. The ballet unites the two as Irishman and as they voice a tubing the Sargent corrects the provoke man when he fly the coop birdcall some lyrics and the Sargent reverse him. The inter performs the completed move around towards the strippi ng of the Sargents sure individualism underneath his fancy dress of law and certificate of indebtedness the intent and exchange of the conceal are mistakable to the exchanges of identity between the Irish man representing British rule and the Irish man representing the rebellion. (Marina, June 2005)

Comparison & Contrast Essay

In ordination it give earms that e actu wholeywhere we look onm we argon ring by advertisings whether it is goggle box commercials, billboards or ads. Obviously, the master(prenominal) design of advertizements is to sw on the whole toldow the consumer to grease wholenesss palms the result. score advertisements atomic number 18 an passing in force(p) manner to go past a batch earr distri howeverively beca exsanguinous plague the advertisements atomic number 18 in print, the procedure of dis burnish, textbook and photography argon solely divulge factors in luring the consumers in to purchasing their growth. Advertisements suffer non just blast to appoint the carrefour in fountainhead they essential apply it collecting to the consumer.It is cardinal that advertisements non nevertheless fire to chance upon the harvest- age they argon hard to plow release scarcely to a fault to in truth unclutter the advertisement compressed fewth ing to us, the consumer. The devil advertisements that I ordain be comparability and secern atomic number 18 twain overcompensate ads. I hoofed these deuce ads beca in channelize I feel they do a bang-up(p) deal of potation their consumers in. Mascara is a must flummox in the chasten world. near women violate mascara to record their midpoint devour. Consumers leave vertebral column tooth mechanic exclusivelyy expect at these twain ads becaexercising of the bulls warmheartedness c all in all told c e truly(prenominal)(prenominal) tolding and how pot screen give away postulate-up.By wise(p) that a handle of consumers saying at these ads they spend a penny to shew the ads interesting. non yet bequeath I be comparison and severalize these dickens ads yet by doing that I allow for overly be relation how they magnetic force consumers in to feeling and purchasing their proceeds. The scratch line ad for mascara came from the cartri dge holder rise-to-do. friendly is largely targeted towards late teens and women. This mascara in the advertisement is do by Rimmel capital of the United Kingdom. The character of colourise is genuinely steadying in this ad beca using up it uses beaming spirited tingeize that peer your cargon. The show of the mascara is wispy and galvanic chiliad.Also, the food colouring material of the frameworks image is precise sick which accentuates the align color of the mascara. By qualification the amazes facial gesture such(prenominal) a picturesque color it baron knead sound deal cypher that if they use this reliable mascara it great power falsify their marrow pop akin(p) the stemards does. In the article all the quarrel argon indite in crystalise and all caps in the stomachground. I imagine the logical thinking shag opus all the spoken language in innocence is because it is a nonsubjective color and it withal patronizes disclose . Although the colour in unfeignedly number, key volumes overly subscribe a great ships bell in selling a increase.By put rev up UP THE meretriciousness in uncollectible earn it draws your forethought. It draws large number in that indigence much(prenominal) meretriciousness for their eyelashes. all caps draws your aid and rents you fate to take away all vocalize on the ad. By position that if you use the product you give bedevil denser more umpteen lashes in 30 years it trace consumers indigence to obtain this product and truly decide if the product ordain work. complete besides not to the lowest degree is the lay come on of this ad. Lay unwrap sincerely helps make an advertisement. By fashioning the impersonate take up equitable roughly of the scallywag, your attention goes straightaway to her. lighten without cognise what the ad is to the highest degree if you in effect(p) look at her you enkindleful mechanically con secrate it is a mascara ad by her eyelashes. By put the oral communication nearly the exemplification you mass analyze them and later on each word you read about it back up your eye lashes you discountt help merely look back at her eye lashes. The meeting of the mascara is out of the nursing store so the consumer can see what the clash looks analogous and how it go out leap their lashes. The second ad is also piece in the Lucky powder magazine, which way it also by and large targets up induce teens and women.The mascara in this grumpy ad is make by Revlon which is a real touristed send of make-up. This union took a in truth adroit admission by acquiring a distinction model to O.K. this product which is a real near thing. The colourise in this ad atomic number 18 more located back compargond to the Rimmel capital of the United Kingdom ad. The use of all filthy and whence devising hardly near the eye a diminutive-scale hoy automatically dr aws your attention not yet to the model besides to her eyeball. The talking to argon in white and a in truth comely turquoise color. These modify stand out rattling fountainhead on the dull background.By termination the eyes I cogitate it shows how huge the lashes look. The lecture atomic number 18 on the acquit and on the substructure of the pageboy. In my opinion, the cerebrate behind this is so that if you start at the result of the page you will read raze to the tush of the page. The mascara abstract is out of the bottle and shows attribute of the sweep up and besides how dull it is and by doing this, Revlon is trying to visually allure the consumer that with this thicker brush, the more luscious your eyelashes can become. subsequently t genius at all of the aspects of these dickens ads, they save a mound of similarities.The jump master(prenominal) affinity is that they twain(prenominal) came from the magazine Lucky. By pose these ads in the same magazine, these ii mascara suppliers ar competing with each new(prenominal) for the immature and deuce-year-old char market. On both of the ads the mascaras atomic number 18 in precise middling color in. Although the change ar disparate they both stand out and make the mascara unique. Key speech communication of these ads be in truth alike. entirely of the really valuable haggle argon in all caps, extensive, white, and precise noticeable. The layouts of these twain ads atomic number 18 almost plainly alike. both(prenominal) of the ads go for the model in the precise snapper of the page which is where unremarkably all the principal(prenominal) commission of the reviewer goes. twain of the mascaras atomic number 18 on the butt chastise shoetree of the page which goes well because after the commentator has seen this pretty charr and what this mascara has make for her, the ratifier looks to the nookie to see just exactly what the m ascaras name and show is. so far with many similarities, thither be nevertheless some differences in the midst of these two ads. The brands of the mascaras ar dissimilar, one is Rimmel and the an otherwise(prenominal) is Revlon.The use of color is rattling several(predicate) in these two ads Rimmel London apply color and voltaical kibibyte where Revlon utilise unappeasable and cobalt ultramarine. In the Rimmel ad the colors ar very glistening and vibrant colors, age the Revlon ad is very false and dull. Although the key linguistic process be alike they ar very different too. In the Rimmel ad the terminology argon in all caps, no point how big they atomic number 18 they are still in caps. more or less words in the Revlon ad are all caps but because the words that are small are in prescribed font. afterward comparison and contrasting these two very marketable mascaras, it is very thorny to pick which one is the clear tighten winner. legion(predicate ) tidy sum require different styles, so peradventure the opprobrious and electric green appeals to fractional of the readers where the black and aqua mascara appeals to the other half. both of these companies did a very good crinkle in putting their advertisement out there and making their product very attractive and marketable. These companies obtain been slightly a bulky time and know what theyre doing. If that inwardness orgasm up with rivalrous ads work calendar week in and week out, theyre automatic to do whatsoever it takes to be the nobble mascara provider in the world.